„MAQSIMA“ – Logos and Printdesign
For some years now, I realised a wide variety of tasks for MAQSIMA, a company specialised in designing custom-made software solutions for large businesses, especially in the field of pharmacy. For instance some projects would be:
- Logo Design
- Corporate Identity
- Business Cards
- Business Papers
- Flyers and brochures
- Notepad Design
- Print products for conventions
- Convention booth design
- Creation of "Maqsi" the mascot
Logo Design, Corporate Identity, Print Design
TaskCorporate Design, Logo, Print
This company splits into two sectors. Both sectors needed it's own appearance, that had to be easy to seperate from the other one but also had to be coherent. So this task of designing the entire Corporate Identity was quite extensive.
Both divisions are symbolised with a split dot on the "i". One half is coloured in orange, the other one in green. Each half stands for one of the two divisions that built up MAQSIMA. Together they form the i-dot, just as the two divisions form the entirety of the company.
I assigned a fresh green tone the division "LAB+" which predominantly deals with clients from the pharmacy and chemistry industry. To illustrate this fact, the logo also received two green hexagons, that relate to chemical compounds, which are often depicted as hexagons.
The second division attends to the subject of security measurements in companies. To make it differ easily from the LAB+ sector I assigned a bright orange color to the icon, which is a very abstract depiction of a gate. As a symbol of security.
Design of print products and promotional items
The three colours cyan, orange and green, taken from the logos, continuously appear in all of MAQSIMA's print or promotional items. For example in magazines, convention booths, business papers, brochures, notepads and greeting cards, that are specifically designed to match the company's appearance.
As design elements I often choose the hexagon or the "gate" from the logos seperated from the text. The i-dot too is often used as decoration. It even appears as a 3d-counter in the convention booth.
Bright cyan-coloured boxes with rounded edges are also used regulary as design elements. They help to arrange long texts for better readability and also ensure a certain recognition factor.